A format, not a customer testimonial
Creator-style advertising uses familiar devices: a person speaking to camera, a product demonstration, and an approachable tone. An AI performer can explore that format, but a generated performance is not evidence that a real customer used or liked the product.
The Mia and Jade near films are labelled as AI-generated concept advertising. Their scripts are written demonstrations, not real consumer reviews.
Write around something you can show
A short script needs a clear idea. In a product introduction, showing the object and its use can carry more meaning than a long list of adjectives. Keep the spoken message, the visible action, and the on-screen captions aligned.
A longer format introduces another task: keeping the performer, product, and setting consistent between sequences. A reference set and a continuity pass are useful production tools here.
Make the scope explicit
Agree the script, performer approach, duration, language, and revisions before production. If a project uses a real person’s likeness or voice, the relevant permission and use terms need to be established as part of that brief.
Clear disclosure belongs next to the work. It helps a prospective client understand exactly what they are evaluating.