Notes from the studio

A look behind
the frames.

A few thoughts on direction, production, and making new tools serve a clear idea.

Hands opening the moss-green near solid perfume compact to reveal its ivory balm
Creative direction3 min read

The product has to stay the product.

Why reference images and a clear shot plan matter as much as the generation itself.

Mia, an AI-generated presenter, in a near creator-style product introduction
AI production2 min read

Creator-style. Clearly AI.

A conversational format works best when its script and its disclosure are equally clear.

A 3D model of the near compact used to study the camera path and product movement
Behind the work3 min read

Plan the movement. Then build the world.

What a simple 3D camera study can bring to an AI-generated product film.