Find the idea.
Start with your product, your audience, and one thing worth saying. Shape the concept before making the frames.
Brief · Concept · StoryboardMake believe.
AI advertising & video production.
Creative instinct. Technical precision.
Films that make an idea feel real.
Independent creative studioPick a frame. See what went into it.Selected concept work / near
Independent creative / Applied technologyThe thinking behind it
Full film / 0:18
nearConcept ad · Fictional brand
0:00 / 0:18near / Selected concept0:18
Creative instinct. Technical precision.
Work in
motion.
Product filmsSelected work
Product films
Texture, light, and a little curiosity. Product-led films that give people a closer look at what makes something worth having.
One complete 18-second product film for near. Product reveal, material close-ups, branding, editing and sound are part of the same piece.
Creative directionProduct imageryEdit & sound
View case & details The approach
Instinct, meet
execution.
From the first “what if” to a finished piece. Creative direction, AI production, and the details in between.
Make it tangible.
Build a visual language. Direct the imagery, the performance, and the movement around the same clear idea.
Art direction · AI & 3D · ProductionBring it together.
Give the footage its rhythm. Edit, sound, captions, and final versions, considered as one complete piece.
Edit · Sound · Final deliveryFrom a clear brief to a finished film.
AI video production,
with a point of view.
Creative direction, product continuity, camera movement and a considered edit. Choose a format to see the work and what goes into it.
01020304050607
Product films
Texture, light, and a little curiosity. Product-led films that give people a closer look at what makes something worth having.
Social & conversion
A useful hook. A believable demonstration. A clear next step. Short-form creative built around a specific reason to buy.
AI creator-style ads
Conversational, creator-style product storytelling. AI performers, clearly disclosed, with a script and tone shaped around the product.
Lifestyle & narrative
An everyday encounter, a misunderstanding and a product reveal. A landscape story that turns the near name into a moment worth remembering.
Founder & talking head
A person behind the product. Eva, an AI performer portraying near’s fictional founder, introduces the idea with a clear voice and a considered point of view.
3D-to-AI & visual films
Camera movement with intention. Three-dimensional motion studies become the starting point for AI-generated product worlds.
Dynamic product B-Roll
Scent, texture and movement, cut to the beat. Ingredient details build into a product reveal, then open into a world of colour and place.
A few things
before we begin.
What kinds of AI advertising videos can you make?
Product films, social and conversion ads, AI creator-style videos, narrative films, founder-style introductions, 3D-to-AI visual studies and dynamic B-Roll. The selected work shows a complete example of each direction.
What do you need to start a project?
A product or idea, the audience, the message and where the film will be used. Product photographs, brand guidelines and examples of the desired tone help shape the creative direction. Script, duration, formats and revisions are agreed before production.
How are production and generation costs handled?
The scope defines the creative work, generation budget, edit, sound, captions and final versions. Generation, voice and music costs are made explicit in the quote, including whether they are included or billed separately.
Are the portfolio films real client campaigns?
These are self-initiated concept films for near, a fictional brand. AI performers and generated imagery are identified alongside the work. Creator-style performances are scripted demonstrations, rather than customer testimonials.
Notes from the studio
A look behind the frames.
The product has to stay the product.
Why reference images and a clear shot plan matter as much as the generation itself.
Creator-style. Clearly AI.
A conversational format works best when its script and its disclosure are equally clear.
Plan the movement. Then build the world.
What a simple 3D camera study can bring to an AI-generated product film.
Have something in mind?
Let’s make
the next frame.
A new product. A fresh angle. An idea you can’t quite explain yet. Tell me a little about it.
Independent creative
Working with brands, wherever they are.
Working with brands, wherever they are.