0:44 / Concept ad · AI performer as fictional founder
near / Meet Eva
The complete Eva founder film, with English captions, an original score and an animated identity card. Script, AI performance direction, pacing and finishing come together in one 44-second piece.
What went into it
- Script & performance direction
- English captions
- Original score & motion graphics
Read the film transcript
Scripted concept performance for the fictional near brand.
I used to leave my perfume at home because I didn't want to carry the bottle around When I was designing near I wanted something I could just pop in my bag It's a solid perfume You open it take a little on your fingertip and dab it on your wrists Then you close it and put it away I went with tea and cedar It starts off fresh then relaxes into a warmer confident then you get that warm woody scent The name came from that idea of keeping it close
You've got it with you when you want to put some on
near is a fictional brand. This is self-initiated concept work, not a client campaign. No advertising results are claimed.
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