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One clear reason to take action.

A useful hook. A believable demonstration. A clear next step. Short-form creative built around a specific reason to buy.

near / A reason to take it with you

A complete problem–solution concept with Alex, an AI-generated performer. Three sequences assembled into one 30-second ad with English captions and an original rhythmic score.

What went into it

  • Problem–solution script
  • English captions
  • Original score & edit
Read the film transcript

Scripted concept performance for the fictional near brand.

A woman's gotta wear perfume but spraying it on your clothes leaves them yellow and dirty Spray it on your wrists and half a day later the scent is gone Then I found this solid perfume from near Just a little swipe on your wrists The scent lasts without spraying your clothes It's small enough to keep in your bag so you can use it whenever you want I really recommend this

near is a fictional brand. This is self-initiated concept work, not a client campaign. No advertising results are claimed.

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