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The product. The main character.

Texture, light, and a little curiosity. Product-led films that give people a closer look at what makes something worth having.

near / Tea & Cedar

One complete 18-second product film for near. Product reveal, material close-ups, branding, editing and sound are part of the same piece.

What went into it

  • Creative direction
  • Product imagery
  • Edit & sound

near is a fictional brand. This is self-initiated concept work, not a client campaign. No advertising results are claimed.

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