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Make a product part of the story.

An everyday encounter, a misunderstanding and a product reveal. A landscape story that turns the near name into a moment worth remembering.

near / It’s near

The complete 49.5-second landscape film, with English dialogue captions, sound effects, background music and a branded product ending. Characters, pacing and the final reveal are directed as one story.

What went into it

  • Story & character direction
  • Dialogue captions & sound design
  • Edit, music & brand graphics
Read the film transcript

Scripted concept performance for the fictional near brand.

What smells so good? Excuse me. Do you smell that? Do you know where it’s coming from? It’s near. It’s near? Okay, thanks. I ran all the way around. I couldn’t find anything. It’s near.

near is a fictional brand. This is self-initiated concept work, not a client campaign. No advertising results are claimed.

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