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A new angle on the ordinary.

Camera movement with intention. Three-dimensional motion studies become the starting point for AI-generated product worlds.

near / A different perspective

A continuous 12-second product exploration. A Three.js camera study and approved product references guide the generated material and lighting.

What went into it

  • 3D motion planning
  • AI visual direction
  • Camera & composition

near is a fictional brand. This is self-initiated concept work, not a client campaign. No advertising results are claimed.

Make something like this

near / Behind the movement

A smoothed Three.js reconstruction of the generated film: orbit, hinge movement, close-up, and pull-back. A technical study rather than a photoreal render.

What went into it

  • 3D motion planning
  • AI visual direction
  • Camera & composition

near is a fictional brand. This is self-initiated concept work, not a client campaign. No advertising results are claimed.

Make something like this